Our editors are always trying out the latest bedding styles, from butter yellow sheets to duvets in ditsy florals, to help you stay ahead of the curve when it comes time to rethink your bedscape. In celebration of Sleep Week, we set our sights on a crop of new and notable brands that are shaking up the sleep category with even more personality-driven pieces. Established AD favorites like Nordic Knots and Joon Loloi released their first bedding collections in recent months, and we’ve also highlighted a range of upstarts who are innovating bedding in fresh ways, from sheets inspired by a crisp button-up shirt to a delightful quilt-and-comforter hybrid. Whether you’re riding the current wave of nostalgia toward cottagecore and ’70s styles, or prioritizing classic elegance above all, there’s something in this mix for you.
Our Top Picks
Nordic Knots: Sophisticated Scandinavian
Nordic Knots’s elegant Scandinavian style (and penchant for arresting patterns) have made their rugs a hot commodity among design lovers like the AD team since their inception in 2016. The same aesthetic carries over to their new line of bedding which launched just last year. AD contributor Sydney Gore describes it as a mix of “crisp bedding, romantic headboards, dramatic cushions, and cashmere throws offered in a range of nuanced neutrals, ambient accent colors, and seductive patterns (think: leopard in a luxe jacquard and a large-scale, chocolatey brown checkerboard).” Their piped duvet covers also won a Best in Show award from our team last year for their boutique hotel sophistication. This is one brand to return to for quietly luxurious details and beautifully crafted, tonal layers.
Joon Loloi: Vintage-Inspired
Joon Loloi has been an AD favorite for eclectic furnishings and decor that prioritize rich colors and textures, like currant velvet upholstery, since the brand debuted in 2024. Their bedding category launched in February this year, which leans heavily on the past: Think prints from the likes of Heidi Caillier and Lone Fox that reference antique rugs and tapestries and nostalgic botanical motifs. Hand-stitched details on their quilts and coverlets only adds to the modern heirloom feel. Give them a browse if you want your bedroom to feel romantic and lived-in.
Rebecca Udall: Romantic
Bedding details like scalloping and lace have become synonymous with a certain romantic interior style that relative newcomer Rebecca Udall’s eponymous linen brand embodies to a tee. Launched in 2019, the brand offers timelessly elegant styles like delicate appliqué borders and hand embroidery, all refined by local artisans that are primarily based in Italy and Portugal. Materials like long-staple cotton and Belgian flax help ensure the bedding is breathable and beautiful.
Morrow Soft Goods: ‘70s-Inspired
With organic materials and nature-inspired colors and patterns found across its textiles, Morrow Soft Goods is an excellent choice for styling a bedroom that’s sustainable and soothing. The brand’s most recent collection has a distinctly nostalgic feel, including Mediterranean coverlets that you could imagine in a whitewashed Greek villa, and blankets in groovy, geometric patterns. Otherwise, cozy textures and warm earth tones like mustard yellows permeate the line of linens. The brand’s cotton gauze quilt in particular is a personal favorite of AD’s shopping director Rachel Fletcher, who appreciates the tranquil juniper colorway and the fabric’s soft handfeel.
Magniberg: Fashion-Inspired
Buzzy fashion-meets-bedding brand Magniberg is the work of Swedish design duo Bengt Thornefors and Nina Norgren, who encourage mixing and matching their pieces, just like you would with an outfit. The collections span smooth sateens and breezy linens, all in classically Scandinavian hues like royal blue and light pink for striking contrast. Standouts include a Wall Street patchwork duvet that references the starchy button-ups bankers wear, along with a floral printed duvet cover perfected with a couture-like attention to detail.
Bolé Road Textiles: Graphic Maximalism
Architect and interior designer Hana Getachew took inspiration from her Ethiopian heritage when developing Bolé Road Textiles, her New York-based line that makes maximalist decors like throw pillows and blankets in vibrant colors and graphic patterns. All of the goods offer contemporary takes on traditional East African textiles, and are handwoven by skilled artisans in Ethiopia.
Kotn: Retro
You may know Kotn for their laidback clothing basics, but the brand has expanded into bedding in the last few years—all with the same attention paid to eco-friendly fabrics and classic styles. Offerings include micro-striped duvet covers which look delightfully retro and quilted comforters in fresh checkerboard patterns. Each piece of bedding is made with organic materials like long-staple Egyptian cotton, so you can feel even better about your new linen closet addition.
